Desktop Assistance
NonProfit Support:
Desktop Assistance
is a 501(c)(3) membership organization — serving nonprofits exclusively
— that researches cutting-edge information and communications technologies,
adapts them for use by nonprofits, and helps our members use these technologies
creatively. We focus on building the human capacity of organizations to
succeed using new tools.
We are a pioneer in the burgeoning field of conservation databases and list
enhancement projects. We helped establish the Northern Rockies Campaign
Conservation Database, containing information on nearly 400,000 conservationists
and citizens in Montana, Idaho and Wyoming.
We developed a conservation database template (named ebaseTM) which any conservation
group can use for managing interactive communications, as well as analyze
their membership to increase their level of giving and activism based on
"civic involvement" indicators. A description of ebase and a
demo version are available.
Desktop Assistance leads the strategic development of the conservation database
movement. We authored the
Conservation Database Report, an overview of developments in the field to date,
as well as a set of recommendations about how foundations can constructively
support the creative development of this emerging field. "At a time
when it finds itself increasingly under attack, the U.S. environmental
movement needs to find effective ways to rebuild its grass roots base and
increase the political activity of conservationists. Conservation databases
-- computer applications that allow environmental organizations to turn
their lists of members and supporters into powerful communications, organizing,
and fundraising resources -- offer a promising new set of tools for such
efforts. Such technologies are rapidly becoming more accessible to nonprofit
groups, and can allow them to leverage limited resources into far more
successful outreach programs. A well-designed database may be the single
most strategic information or communication technology available to conservation
organizations."
We continue to pioneer the use of the Internet as a community organizing
medium. This summer we launched emediacyTM, a Web-based database that will
enable netizens to quickly become active in campaigns to protect the environment.
Our initial campaign was to help protect The Big Wild of the Northern Rockies.
The preliminary results of our research are included in Richard Civille's
Environmental Organizing on the Internet, commissioned by Desktop Assistance.
Text and graphics: Desktop Assistance
January 2, 1998
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